Meet the expert fisherman and designer of the Afri Jig

Garreth Coombes was born in Johannesburg, South Africa. He grew up with his parents and siblings, Vaughn and Lyndsay. Garreth's family are the proud owners of Fancy-Free Fly Fishing Retreat


Garreth was first introduced to fishing on summer trips to the family farm in Zimbabwe where he mastered the fundamentals of both fly and conventional tackle set-up at a young age. He was fortunate to come from a family that loved travelling and visited many exotic locations allowing him to hone in on his fishing ability. On these trips, he was introduced to other types of fishing other than freshwater fly fishing. The photos reveal that some of his first experiences were going to set the scene for later on in his life. 

"As a young lad, he toiled with 1000lb Marlins and various other pelagic species that are in the top 10 of most fisherman's bucket lists."

Throughout his late teens and early adulthood, Garreth was actively involved in the South African Bass Circuit which boasts as one of the most competitive on the African continent. His love for fishing and his knack for catching sizable fish on artificial lures placed him as a serious competitor in the coming years on the local Bass circuit. After a few years on the circuit, he realised that he would not be able to make a sustainable career in Bass fishing only and began to diversify his attention to building and marketing Sekoma Island Lodge.

Sekoma Island is a premier fishing destination based in Zambia on the Kasi Channel. It boasts with some of the most pristine waters for the African Tigerfish - one of the fieriest freshwater predators in the world and hosts an array of different freshwater fish species. The Kasai channel is one of the unique areas on the Zambezi and the recipient of the annual phenomenon of floodwaters receding from the plains into the Kasai channel. If you are unfamiliar with this natural migration, it is a spectacular event where thousands of baitfish, that have been in sheltered nurseries on the flood plains, are dumped back into the Kasia channel - much to the delight of the predatory fish and birds!

"His passion for fishing fuelled his desire to pursue some of the most iconic species in the world and led him as far afield as the jungles of Bolivia and the beaches of Mexico."

Garreth has been a stalwart on the South African fishing scene and has many affiliations to the industry. Armed with all his experience and knowledge, Garreth formed Afri G Adventures - a bespoke outfitter and destination marketing business that offers unique and once-in-a-lifetime experiences to fishermen.

"As an expert fisherman, Garreth was always asked which lures work best for a particular species and time of year."

He soon realised that there was a need to design and develop a lure that would suit most conditions and would be able to stand up to many different fishing styles and conditions that involved a basic retrieve. It was Garreth's Bass and fly-fishing experience that culminated in a fusion of the different fishing approaches and thus, the Afri Jig was born.

"Afri Jigs, designed with finesse fishing in mind."

The Afri Jig is versatile enough to be bounced along the bottom or swum at depth. They are made from high-grade materials and suit most fishing conditions. The profile of the head and body ensure a sleek and lifelike profile in the water. It has been battled tested and often produce fish when the conditions are tough.